THE CUBAN DOME EXPERIENCE

Barcardi is the worlds original white Caribbean rum. Its a mixable nature which brings people from all backgrounds together for fun, enjoyable experiences that get them moving.#Dowhatmovesyou is a simple yet powerful campaign by Bacardis ad agency that invites people to live life as their true selves. Founded in Cuba, Caribbean music is an essential part of the experience and the key to self expression. For this project I will aim to create a physical activation which creates an experience and enhances Cuban culture of dancing as well as including their favourite foods and drink. Additionally I will include something with a digital element to further develop the brand experience.

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